Posted on 20/08/08
Smackdown in Toyland
MONTREAL -- It has the makings of a serious rumble in Toyland.In one corner stands a resurgent Lego AS, blazing ahead with Indiana Jones and Star Wars on its side.In the other is Canada's humbled but feisty Mega Brands Inc., attempting a comeback with a new line of magnet-based construction toy sets as a marquee product, and keen to return to the good old days when it wrenched market share away from dominant player Lego with its own line of colourful interlocking blocks.
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