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Zeno Global: The panel weighs in Popup

Zeno CEO Loudon Owen wants his advertising display panels to be in 100 major shopping centres around the world in the next 18 months. To achieve this, he has to overcome some very significant challenges. In the videos here, the Globe's business panel provides insights and advice in each of these areas


Fire Roasted Coffee: The panel weighs in Popup

David Cook started roasting beans in a frying pan at home. After taking his idea public with the launch of Fire Roasted Coffee, his sales quadrupled in the first year. The growth potential is there, but major challenges lie ahead, predicts the panel


Planet Traveller: The panel weighs in Popup

On May 22nd, the Globe's business incubator panel gathered to discuss the pros and cons of Planet Traveller, the abandoned building in downtown Toronto that's in the process of being turned into a 'green' hotel

Incubator feature

oceanstone

Room at the inn? Time for a new plan

The Company: Oceanstone Inn The problem: Poor off-season forecast The plan: Expand marketing efforts and develop day packages The payoff: Stronger market visibility


Incubator feature

big deal

Child plays

Giving Frankin the Turtle his big break in the City of Light


Incubator podcast

cooper

Bottom-line basics

Sherry Cooper on what every entrepreneur needs to know


Wednesdays with WXN

wxn pix

Media relations

Marketing expert Susan Sommers on working with the press


Send us your challenge

Problem Solver archive

 

Discussions

Friday, Sept 12, 1 p.m. (ET)

ruffieux

Inside the escort business

Earlier Discussion

abony

Serial successes

Earlier Discussion

pino

How to sell your business

Discussion archive

Interviews with Leaders

Victoria Sopik

Rebecca MacDonald

Top energy CEO on the single most important thing in business. Play video

Mark McEwan

Mark McEwan

Star chef on multitasking his way to the top. Play video

Cooke Aquaculture

Cooke Aquaculture

Cisco Unified Communications system proves a prize catch for Cooke Aquaculture.Play video

Interview archive

SMB Financial Facelift 

gum

Even when it's good for you, gum's a sticky game

The Company: Bonus Gum. The Challenge: Convince consumers to buy a new brand of gum that is packed with antioxidants. The Plan: Keep price down and home in on specialty stores. The Payoff: Hook gum addicts on antioxidants.


 

macdonald

Incubator feature: Dressing up a homespun bread dipping product

Cenabal Gourmet Organics: The challenge: How to get the word out when the marketing budget is tiny. The plan: Draw attention to the things that make Cenabal's product different. The payoff: Create buzz, leading to increased sales


 

global

'Social networking for social change'

The company: TakingITglobal. The challenge: Secure a stable source of revenue. The plan: Consider sponsorship and premium content. The payoff: New revenue streams in place.


 

paving

Remarkable? Prove it

The Company: Remarkable Surfacing. The Problem: Breaking into a crowded marketplace. The Plan: Rebrand and reposition. The Payoff: Greater market share


 

Adam Baguley, left, his sister Amber Elson and her husband Marcus Elson at the bar of Levack Block on Ossington Avenue in Toronto.

Mixing up a cocktail of food and art

How to focus your brand image


 

Facing dwindling tourist traffic, Jeff Coates, who owns one of the last independent movie houses in Atlantic Canada, hopes to find ways to bring in more revenue.

Improving cinema's financial picture

How to bring more customers through the door of an independent movie house


 

Thunder Oak owner Walter Schep arranges wheels of fresh Gouda to dry and cure in the cheese factory's aging room.

Building on a Gouda reputation

The company: Thunder Oak Cheese. The challenge: How to meet growing demand. The payoff: Create sustainable growth


 

jazz

How to jazz up the festival business

The company: Atlantic Jazz Festival. The Problem: Need for more private sector funding. The Plan: Reposition the event in the marketplace. The Payoff: Bringing in bigger artists and attracting a wider audience


 

green workplace

Eco-consulting firm looks to plant seeds of growth

The challenge: How to expand without losing control. The plan: Gradually expand east or south. The payoff: Riding the green wave


 

pilar cafe

Café feels the pinch in auto town

The company: Pilar's Café and Catering. The challenge: To increase sales despite layoffs in the surrounding auto industry. The plan: Cut costs and diversify clientele base. The payoff: The first profitable year in the company's history

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