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Alex Bogusky

The mind behind the adsComment

Alex Bogusky's next big advertising challenge is a multimedia sell job of Microsoft 2:00 AM Comment

The bike that launched a rolling feudComment26

When stroller-maker Dorel Industries bought a high-end bicycle maker, the Montreal company was simply thinking diversification. Then the mud-slinging, poaching and intimidation began. Welcome to the clubby world of elite cycling 14/05/08 11:47 PM Comment26

Marketing to the muddled massesComment

Cultural anthropoligist Grant McCracken in conversation with Jennifer Wells 14/05/08 6:27 AM Comment

Vacuum cleaner king's got a brand new bagComment15

Dyson is betting he can tackle the hand-dryer market with a $1,600 device 12/05/08 3:17 AM Comment15

Marketing

Your new campaign? It's up in the airComment

Ad firm calls them ‘flogos' - clouds in the shape of corporate logos 07/05/08 8:03 AM Comment

Unilever scrambles to retouch Dove's imageComment Lock

Says allegations that photos in the 'Real Beauty' campaign were altered is untrue 09/05/08 6:40 AM Comment Lock

Commentary

I couldn't have been at the network parties

Richard Siklos

Richard Siklos 

Because they didn't happen. Really 6:00 AM

Strategy

We have only ourselves to blameComment8

Daniel Muzyka

Daniel F. Muzyka 

Saving consumers from, ahem, themselves 12/05/08 6:00 AM Comment8

Commentary

Ad campaign leaves a bad aftertaste Lock

Konrad Yakabuski

Konrad Yakabuski 

Suggestive posters for high-fat Pogos aimed at adolescent boys 08/05/08 6:00 AM Lock

Jennifer Wells

Selling Cosmo TV in Canada

Is too much sex possible?Comment1

Apparently not if you're trying to sell Cosmo TV to Canada's "fun, fearless" single gals 25/04/08 6:40 AM Comment1

Podcast

OgilvyOne's Brian Featherstonhaugh

Talking Management - The future of marketing Popup

OgilvyOne's Brian Fetherstonhaugh tells Karl Moore what it now takes to reach customers 03/03/08 8:02 AM Popup

 
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Marketers 

Marketing: In the new economy, 'free becomes inevitable'Comment6

Free is what you're going to get, says Chris Anderson in conversation with Jennifer Wells 05/05/08 8:12 AM Comment6

Meet the scuppie: hippie, yuppie, rich and righteousComment9

Branding the socially conscious well-to-do 07/05/08 12:45 AM Comment9

Coldplay joins ESPN to market UEFA championshipComment

In return, the sports network will be promoting the group's latest album 07/05/08 12:42 PM Comment

Sears eyes reviving the Eaton's catalogueComment30

New life for a vanished Canadian retail brand? 30/04/08 12:43 AM Comment30

Marketing: Hollywood challenged to repeat last year's haulComment

Hollywood is counting on the Incredible Hulk and some other super heroes to match last year's record box-office 25/04/08 10:38 AM Comment

Gaming: Grand Theft Auto 4 steals limelightComment2

Agencies 

Marketing: Mentos campaign grabs top honoursComment

Campaign named Best in Show at Marketing magazine awards 02/05/08 7:03 AM Comment

IPG reports narrower quarterly lossComment

World's third-biggest ad services company helped by higher spending by clients 30/04/08 8:31 AM Comment

Higher costs drive down IAC profitComment

In line with estimates, but revenues jump, exceeding forecasts 30/04/08 8:37 AM Comment

Bell loss a blow to CossetteComment8

Telco severs exclusive advertising agreement; 'a worst-case scenario' 17/04/08 3:45 AM Comment8

Media 

Time Warner to spin off rest of cable unitComment

Profit declined to $771-million 30/04/08 1:34 PM Comment

CSI syndication deal strengthens CBS resultsComment

Broadcaster made $244.3-million (U.S.) in the first three months of the year, up from $213.5-million 29/04/08 8:49 AM Comment

UK Internet soon to pass TV in ad spendingComment

More ad money will be spent online than on television by end of 2009 in Britain, report says 07/04/08 12:54 PM Comment

Meet John BitoveComment5

The sports, fast food and radio businesses did—and were never the same afterward. Which can mean only one thing for the incumbents in national TV: time to shut out Mr. Charming 28/03/08 7:01 AM Comment5

Branding/Sponsorship 

Innovation: Peter Munk: The lessons from the Clairtone storyComment13

It was cutting-edge sixties design, it was Canadian, and after an initial burst, it flared out. Forty years on, it's still happening in a country where creative minds can compete with the best, but financial success is a different matter 18/04/08 3:40 AM Comment13

Molson scores Olympics suds contractComment2

Deal to be the official beer provider for the Vancouver Olympics in 2010 will allow Molson to use Olympic trademarks in promotional materials, the company said Tuesday 22/04/08 3:26 PM Comment2

Flashy finish: Boston Marathon to allow sponsors' adsComment

Breaking with 112 years of tradition, organizers of the Boston Marathon have agreed to let corporate sponsors place ads at the start and finish lines 15/04/08 2:44 PM Comment

Olympic sponsors face fresh hurdleComment20

Darfur activists use the games as political leverage 09/04/08 1:55 AM Comment20

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