Posted AT 6:09 AM EST on 18/09/07
Marketing music
If the Aeroplan customer loyalty program needs a theme song for its new music downloading service, a great choice would be the Bachman-Turner Overdrive classic Takin' Care of Business.
Because that's what the clever marketers at Aeroplan are doing here - taking care of business. It costs Aeroplan more to provide its members with reward flights than services and merchandise, so encouraging people to substitute tunes for travel makes good financial sense.
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