Posted AT 10:02 AM EST on 04/12/07
Google looking to ad partners beyond DoubleClick
NEW YORK — Google Inc. is looking to more advertising technology partnerships outside of its proposed purchase of DoubleClick Ltd. as it expands beyond Internet search advertising, a top executive said on Tuesday.
“DoubleClick is one piece of it,” said Tim Armstrong, Google's president of advertising and commerce in North America. “We think the deal should close.
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