Posted AT 7:35 PM EST on 07/12/07
'I Am Canadian' - but not necessarily in Quebec marketing
MONTREAL — When it comes to the marketing business, my Quebec sometimes excludes Canada.
Bombardier Inc.'s new national TV ad campaign extols the plane-and-train maker's Canadian identity, but omits any such reference in the French-language version.
“Planes. Trains. Canadian Spirit” becomes “Planes. Trains. A Source of Pride” in the French TV spots (“
Des avions. Des trains.
The full text of this article has 462 words.
To continue reading this article, you will need to purchase this article.
Already have a member account? Login now
Pay-Per-View Offers To read the complete article, select one of the following options
Purchasing from globeandmail.com is quick and secure.
