Posted AT 12:00 AM EST on 20/12/07
Cheap, cheerful and out of stock
This fall was a critical time for Loblaw Cos. Ltd.'s fledgling Joe Fresh Style apparel line. The grocer had been expanding its low-cost chic fashions to more superstores and beyond adult clothing to children's wear and lingerie. But while the retailer was touting such items as its trendy wrap jackets ($29) on its website, customers couldn't always find them at the store. Products were arriving at Loblaw superstores weeks, and sometimes more than a month, late.
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