Posted AT 6:17 AM EST on 31/03/08
Enter the blogosphere
Is your business and your brand ready to embrace a truly open dialogue among employees or consumers?This isn't always an easy question to answer. We're moving from a world where corporate and brand messages are tightly scripted, highly vetted and unlikely to expose any issues or warts; today we have less and less control of how our businesses and brands enter a conversation.
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