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Meet the scuppie: hippie, yuppie, rich and righteous

JENNIFER WELLS

From Wednesday's Globe and Mail

Latest comment posted at 11:35 AM EDT 07/05/08

Branding the socially conscious well-to-do ...Read the full article

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  1. s like from Canada writes: You can't coin a term if your intention is to coin a term - it doesn't work. It only catches on if it was unintentional. It's like cool. You can't try to be cool because that wouldn't be cool.
    Scuppie will never catch on and it doesn't really sound cool anyways.
  2. robert quinn from Japan writes: s like. Agreed, although many a marketer hopes their pitch becomes a catchphrase. Still, "scuppie" sounds lame, like some kind of marine animal disease. How about "scurvy"? As in, "socially-conscious unctuous repellent yakker."
  3. Mark H from Canada writes: I think it would be cool if "scuppie" was used as the term for people who try to coin lame terms like scuppie.
  4. Jay D from Canada writes: I don't think one can claim to be living green if he has two cars and a big house. Green marketing is just that. The "green" label provides a way for you to spend on a trend and in your own mind assuage your guilt about consuming so much crap. North Americans are resource hogs and it would take a major cultural shift for that to change. Buying products with "green" labels and carbon offsets is not going to change the world. I do like the idea of labeling such people scuppies though because it sounds ridiculous. The scuppie chic should include post consumer recycled paper dresses.
  5. felix atance from Canada writes: I do think that scuppie should become popular as an example of its author selfish outlook in life. He is willing to make decisions that do not interfere with his privileged way of life. No wonder the world is in such a mess and getting worse...
  6. K Kennedy from Toronto, Canada writes: I regret to inform Chuck Failla that he is eight years too late. In 2000, in a comedic-sociological light, David Brooks highlighted (vis a vis 'coined') the eminence and prevalence of the bourgeois bohemians, more commonly known as the 'Bobo.' They carry all the characteristics of Failla's scuppies, yet have a catchier name and have been poked and prodded at for almost a decade now...
  7. Steve P from Great White North, Canada writes: rolling my eyes whaaatever.....
  8. The Central Screwtinizer from Ottawa, Canada writes: Ya right!...as we amused ourselves to death...
  9. The Work Farce from Canada writes: More apropriate terms is "crappies". So much hypocrisy and self-delusion is precisely what's wrong with our country and our world. Don't let these hypocrites start a trend that would make green tokenism cool. We've had this commercialized hipsterdom since the death of the hippies in the 70's. Called them "Yuppies". Stockbrokers and chartered accountants with long hair and sideburns and gold chains seducing teenboppers at the disco, destroying rock and roll and giving the hippies a bad name.That largely is why the serious problems of the 60's have now become critical problems. Way too conservative and half-hearted. If something is right and feels right, do it all the way or don't do it at all. Self-sacrifice for your country, your community and your planet is a good thing.The original "hippies" are still the greatest. All. The. Way.

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