Posted AT 6:27 AM EST on 14/05/08
Marketing to the muddled masses
Are you feeling cloudy? Cultural anthropologist Grant McCracken says you are, whether you know it or not. The Canadian-born McCracken, a researcher at MIT's Convergence Culture Consortium, has consulted for such corporate heavyweights as Kraft Foods Inc. and Coca-Cola Co. In his just-published Transformations: Identity Construction in Contemporary Culture, Dr. McCracken ambitiously tries to explain to us and to corporations what is happening to our culture.
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