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Posted AT 6:51 PM EST on 01/08/08

Stevia: The new weapon in the cola wars

DAKSHANA BASCARAMURTY

Globe and Mail Update

This week, Pepsi beat Coke in unveiling a line of calorie-free drinks made with stevia-based sweeteners, a new chapter in the cola wars. It may not get as much publicity, but Dakshana Bascaramurty finds a bitter fight raging over sweeteners. 1 Sweet competition Artificial sweeteners may dominate the sugar substitute trade, but natural high-intensity sweeteners are giving them some competition. The market is worth an estimated $1-billion (U.S.

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