Posted AT 5:52 PM EST on 15/08/08
Peter Saunders: Standing out in a sea of green
Body Shop wants to climb back on its soap box and stand out from the crowd. Sure, they still have street cred as a pioneer in social and environmental responsibility, but the trouble is that everyone else seems to have caught up – not only on the green agenda, but in the company's core business of cosmetics and bath products.
Now what? Well, Peter Saunders, chief executive officer at Body Shop International PLC, has a plan.
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