Posted AT 5:47 PM EST on 25/08/08
Procter & Gamble links laundry to fashion
CINCINNATI — Procter & Gamble Co. is linking laundry to fashion in what's billed as the biggest product launch yet for its venerable Tide brand.
Fashion mentor Tim Gunn of reality TV's
Project Runway is among those involved in marketing the new “Total Care” products that P&G says draw on technology from its beauty products to let clothes keep their shape, colour and new look longer through repeated washing.
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