Posted AT 6:00 AM EST on 28/08/08
How Pepsi won Quebec
Coke may be the official brand of the Olympics, but in Quebec, Pepsi still gets the gold.
The Choice of a New Generation has beaten the Real Thing in the distinct society, well, almost since those were the taglines for the world's cola category killers. It's the opposite in the rest of Canada, and indeed almost everywhere else in the world.
Pepsi's Quebec ads help to explain its success.
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