Posted AT 8:27 AM EST on 19/09/08
Eco-friendly the lure for Reisman's new stores
TORONTO — Shopping at Whole Foods helped Heather Reisman, chief executive officer of Indigo Books & Music Inc., understand the extent to which consumers were prepared to go to buy organic fare - and sometimes pay a premium for it. Now she's taking that lesson to Indigo's next big venture, a chain selling environmentally friendly gift, paper and beauty products.
With the first store set to open Oct.
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