Posted AT 1:38 PM EST on 12/11/08
Turning hard times into lighthearted marketing
VANCOUVER — A tiny B.C. brewery has a new tonic for what ails you during these uncertain economic times: Bailout Bitter, billed as “a bitter ale for bitter times.”
Like the Ben & Jerry's Economic Crunch and That's Life ice cream scooped out for free to beaten-down traders on Wall Street after the 1987 stock market crash, Howe Sound Brewing Co. is turning economic malaise into lighthearted marketing.
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